Sponsorship strategy
We turn what your event already has into an offer brands can understand and buy.
- Inventory and opportunity audit
- Package design and pricing
- Sponsor story and sales materials
- Revenue targets and sales plan
Sponsorship revenue for live events
We help events make more money from sponsorships.
Outlier builds and sells sponsorship programs for conferences, festivals, and live experiences, from strategy and packaging to outreach, sales, activation, and media.
Built for: conferences, festivals, live experiencesBased in: Provo, UtahWorking everywhere.
Who we work with
You have the audience. You need the revenue.
Built for event producers who need sponsorship revenue but do not need another full time salesperson.
ConferencesTurn industry access and expertise into sponsor value.
FestivalsBuild partnerships that improve the experience, not interrupt it.
Independent eventsCreate a credible program without building an internal sales team.
Build it. Sell it. Make it valuable.
We focus on four outcomes: more sponsorship revenue, stronger packages, better fit partners, and relationships worth renewing.
Sponsor sales
We identify the right prospects, start the conversations, and help move deals to close.
- Prospect research and targeting
- Personalized outreach
- Meetings and follow up
- Negotiation and deal support
Activation + media
We make the partnership tangible in the room and useful long after the event ends.
- On site brand integration
- Executive interviews and podcasts
- Video and social content
- Fulfillment and renewal planning
Why this model works
Better inventory creates better partnerships.
Most sponsorship sales stop at logo placement. Outlier combines sales discipline with event and media production, so sponsors have more meaningful reasons to invest.
That can include stage integration, executive interviews, podcast episodes, social content, VIP experiences, newsletter placement, video, and on-site activation.
More value to sellGo beyond passive visibility.
More reasons to renewDeliver outcomes sponsors can see.
A direct path from opportunity to revenue.
No vague “brand alignment” exercise. We define the inventory, build the offer, sell it, deliver it, and create a stronger renewal story.
01Build
Audit the event, define inventory, set pricing, and package the opportunity.
02Sell
Target strong-fit prospects, run outreach, hold meetings, and move deals forward.
03Activate
Bring each partnership to life through the event, content, and experience.
04Renew
Document delivery, show value, and build the case for a longer relationship.
Why Outlier
We understand the room, the story, and the revenue model.
Outlier Media Co grew from producing independent podcast festivals, community gatherings, original media, and live conversations. That operating experience shapes how we package and sell partnerships: the sponsor has to win, the audience has to benefit, and the event has to make money.
Founded by Ever Gonzalez, Outlier brings more than a decade of event, media, partnership, and sales experience to independent organizers who need senior help without building a large team.
2013Outlier founded
Los Angeles + UtahIndependent events produced
Full funnelStrategy through renewal
Start with an honest assessment
Where is your event leaving sponsorship money on the table?
Send us your current sponsor deck or tell us about the event. We will identify the clearest gaps in your offer, targeting, and sales approach, then decide whether it makes sense to work together.
Request a sponsorship audit No generic pitch. We start with the actual economics of your event.